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Friday, June 15, 2012

MISS WORLD MALAYSIA 2012 PAGEANT TO CHAMPION THE AWARENESS OF CANCER.

Kuala Lumpur, June 5, 2012: When we talk about charity, it is not just about donating money to the orphanage per se. Charity is all about the heart, in fact, charity makes a person beautiful inside out.

Under the Miss World aspiration of shaping every woman as a ‘Beauty with a Purpose,’ Miss World Malaysia 2012 has tied up with not one but four charity partners. 

Miss World Malaysia is working closely with the National Cancer Society of Malaysia (NCSM), Society for the Severely Mentally Handicapped, Society for Interpreters for the Deaf and the Yayasan Orang Kurang Upaya Kelantan to give all of these bodies publicity in their respective commitments.

Miss World Malaysia 2012 is organized by Media Trails Sdn Bhd in partnership with the National Cancer Society of Malaysia (NCSM).

Noble objectives
The main objective of both Miss World Malaysia 2012 and NCSM is to create sufficient awareness on cancer and to raise funds that will be channeled to NCSM and other organizations involved in the fight against the disease.

In line with the collaboration between Miss World Malaysia 2012 and NCSM, the titleholder will be appointed as the NCSM Ambassadress as part of her official duty as Miss World Malaysia 2012. 

Likewise, all the other winners too would assume the role as Ambassadresses of the respective charity bodies mentioned above, where they would continue raising much-needed funds and generate more awareness in the long term.

The aim is to develop in the participants a sense of caring and sharing for the less-privileged members of the Malaysian society. In addition, these charity activities are designed to build the pageant participants’ poise and confidence and sharpen their lifelong-learning skills among others.

Charity reverberates throughout the pageant be it in the participants’ scoring points or the charity activities and partnership with four charitable bodies.  And that is truly why all participants are winners themselves whereas the crown serves as a bonus. 

International glitter
Miss World Malaysia 2012 Finals will be held at the happening  Zouk Club, Kuala Lumpur on 8 July 2012, while the Miss World Finals will be staged in Ordos, Inner Mongolia on 18 August 2012.

The lucky Malaysian representative to the Miss World finals can look forward to a bright future that may well launch her into the world of movies.

Dreams do happen and all a Malaysian girl has to do is to visit www.missworldmy.com/participants.pdf and go on to become the next Miss World and make history.

About Media Trails Sdn Bhd:
Media Trails Sdn Bhd is the Organiser and Official Franchise Holder of Miss World Malaysia 2012. Media Trails is a part of  WellAd Communications, which has established a strong Malaysian equity with solid global connections and bears credits to handling accounts of industrial giants like Best Denki, Kenwood Appliances, Sanyo Malaysia, Yee Lee Corporation Berhad, Sabah Lee, Tourism Malaysia, Ministry of Health, Ministry of Natural Resources and Environment, 1001 Inventions, Malaysian Resources Corporation Berhad and the likes.

Media Trails is set up to handle the organisation of Miss World Malaysia 2012. The objective of the Organiser is to find a worthy Miss World Malaysia for Miss World Finals 2012.


For further information, please contact:
Media Trails Sdn. Bhd.                                                                      
Catherine See
H/P: 012 4958824/ 0186668183
Tel : 03 78045122
Fax: 03 78045166
Email: catherine@missworldmy.com
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